Effective Email Marketing
Email marketing is still one of the most effective marketing channels used by digital marketers today. Email marketing offers the highest ROI (Return of Investment) of any digital marketing effort if done correctly and effectively.
In case you are wondering why email marketing remains one of the best options even with all of the other choices like search engine marketing and social media marketing, here are some statistics.
- There are 3.9 billion email users worldwide (254 million in the US alone) and it is set to increase at 4.3 billion by 2023.
- There are 306.4 billion emails sent and received daily in 2020. This is expected to increase to 376.4 billion in 2025.
- Nearly 9 out 10 marketers (about 89%) use email marketing for content distribution.
These statistics show us that email marketing has a powerful reach. To get results, a digital marketer should know the dos and don’ts of email marketing to successfully execute a winning strategy. Here are some tips on how to effectively execute email marketing for your business.
Build Your Lists
Effective email marketing begins with the most important element, your email list. It is good if you already have a targeted email list. It will help you to get off to a fast start. But don’t worry, you can build a great list without that. It just takes a bit more time. A good way to do this is to convert your website visitors to email subscribers. You can do this by putting very prominent newsletter opt-in form on your site.
But there is still a high chance that your website visitors will not sign up for your newsletter and decide to leave your site. For one final attempt, exit popups can play a huge role in turning your visitors to subscribers.
Segment Your Subscribers
One effective way to get better results from your targeted email list is to segment your subscribers. You are most likely offering a product or service that suits different market sectors. Segmenting your subscribers will help you understand your prospects and customers’ journey and address their needs in a more targeted way. It also helps you target your email list according to age, location, gender, buying preference, etc. Adjust your segments according to the needs of your business.
Personalize Your Content
Once you already have segmented your subscribers, adjusting your content according to these segments can help you succeed with email marketing. A personalized message has 50% higher open rates. It is also one way to build relationship with your customers and prospects. You can personalize your content or message by addressing your prospects by their name. Consider the location of your prospects so you can schedule the time to send your newsletters and email blast. Small, personal touches in your email go a long way in increasing your click and open rates.
Mobile Friendly Email
According to Campaign Monitor, up to 60% of email opens are done mobile and 42.3% of users delete emails that are not optimized for mobile viewing. These are enough reasons to make your email mobile friendly. Creating mobile friendly email newsletters that are easy to navigate and understand can do wonders for your email marketing efforts.